I have been around hairstyling all of my life. At the at age of six my father opened a hair salon on Yorkville in Toronto, Canada. It wasn’t long before the process of osmosis led me to become a hairstylist. I learned the craft well and always offered more than it implied. Extra care and attention to detail were my ways of offering a cut above in client service. In 2009 I took over the family business. In 1974, Seven Hair salon (formerly Hello Hair) opened its doors on the prestigious street at 7 Yorkville Avenue. For over 41 years it has been the Jewel of Yorkville Village. Now, in its place is a fifty-eight story condominium. Time has changed many things, however my dedication and service hasn’t, it has grown. 

My resume includes owning a salon, doing hair for film, fashion and television shows. However, fundraisers, cut-a-thons and charity events were the most rewarding. I’ve also been interviewed by a National newspaper and have appeared on FM radio.

Currently I work at 91 Scollard Street in Toronto and at my Hair Studio in Pickering. I offer all hair services. Please contact me for a free consultation. 


Frankey is the best stylist I have ever had… I have never had the same style twice in the ten years that I have been going to him… He has always given me a fresh and chic look and has made me feel like a brand new person after every visit!

  Thank you Frank!


I met Frank over 13 years ago and have never gone to anyone else since. I was impressed from day one. As I have curly hair and he knew exactly what would look good on me and I always say, “Do your magic”… he always asks what do you want me to do and I say, it’s up to you! I’m that confident that he’ll always do a good job and that’s hard to find, especially with curly hair.

Natalie S.

“I have been to many-a-salon to try to find the perfect hair ‘experience’. Never had I laughed as hard or enjoyed myself more than when getting pampered by Frank Di Genova – not only did I walk away with a great haircut, but also made a great friend! I recommend him whole-heartedly – KF”

Frank is a wonderful, talented, and a fun hairstylist. He listens to what you have to say and gives you exactly what you want. I have been trusting Frank with my hair for the past several years. More recently my husband and stepson have been going to Frank for their haircuts. My husband Jessie was reluctant to change hairstylists because he is very particular about his hair. The three of us love getting our hair cut by Frank because it’s always a fun and pleasurable experience and we love the results.
The atmosphere is always warm and welcoming. I would recommend to anyone.

Warm regards,
Giselle Murphy

I visited him only once, I had to move away. I would have to say it was and is the best haircut I’ve ever had. Frank know what I wanted when I described it to him, and he delivered! I have never left thinking I wish I hadn’t gone to him, always great!


“I always feel that extra level of security when I get my hair by Frank I can give a potentially frustrating instruction like, “not too conservative, and yet too liberal”, and he always manage it. Frank noticed my new glasses frames, thicker and bolder. He suggested a slight change to my regular cut to avoid making the frames look severe by accident. There you go: extra taste, experience and understanding of fine composition. He backs up even a basic cut at a very reasonable price. Thanks Frank!

D Pert

If you are looking for someone who actually cares what your hair looks like, who gives great advice, who will work “with” you to determine the best cut, colour and style, then you MUST visit Frank! Whether it be just “an inch” or a whole new do, Frankey will take great care of you!


Hey Frank… I don’t think it is a favour… it’s an honour and a pleasure to be able to make a testimonial for you. For 23 as client, I have always felt great about my hair. I have always been received with professional courtesy and respect. What makes Frank different is that he is very friendly; you immediately feel comfortable and special. I have been to other stylist in the past and they generally made me feel like just another head of hair—doing whatever they wanted with little or no regard for what I wanted. Frank includes you in the process, he actually listens to you. He gets to know you as a person and understands your likes and dislikes. Frank addresses all of your concerns and provides you respectful advice as needed. He pays attention to detail so your cut and colour is always just right. I continuously look forward to going back because he always remembers me and is happy to see me.